Another Trick to Improve your Writing....

Now let's talk about an easy way to write copies better. You could apply this anywhere from long articles like these, to shorter emails.

There's a high chance that you may have heard something like this before.

"I really like how you're doing X, but here's why it is wrong"

Now, this defeats the whole point of sending the message. First, there would've been a lot of words said, but no meaning delivered.

Do Not Insult Your Way To The Sale

Second, you're pissed off, since the guy praised you, and then instantly proceeds to demolish it by telling the exact opposite

Imagine a guy, going to a kid at a beach who just built a cute sandcastle.

The guy says "That's a cute sandcastle"

And then proceeds to stomp the entire thing, pulls out a whole set of tools and says "I'm gonna show you how to build a real castle"

Now let me tell you, neither the kid's happy, nor you.

And if you write content like these, it may be time to switch things up.

Now, when I was NOT on the "marketing" side of things, I never really knew why insulting your way to the sale fails a lot.

Why Doesn't It Work?

I mean, it's simple.... You see a guy doing stuff, and you tell him how to improve it, and maybe it leads to a sale?

People love compliments. People love attention.

But guess what they don't like? Being told that they're great, and then right way, telling them that they completely suck and they should hire you to improve.

It comes across as creepy, and salesy.

Here are three of my rules on sales - Don't be creepy. Don't be salesy and don't B.S people.

So How Do I Switch Things Up?

I'll give away the secret sauce now.

Just replace the "but" with "and".

Let's see how it works now..

Take an example of a message we see often

"Hi (First Name)

I saw your IG handle - @xyz and I was amazed by your content, but I found something which can be improved

Let's get on a quick call to find out?"

Notice how the "but" instantly demolishes the flow of this message? It's like an annoying middle school teacher (no offense) who always likes to point out your mistakes, even if you score a 100%.

Here's how we change it up.

"Hi First Name

I saw your IG handle - @xyz and I liked your content, and I also found a couple of ways we can get you more likes/followers/whatever

Would you be interested in a quick call to see them?"

Now see this message. The flow is smooth, and you add to your compliment by providing him even more value.

This is just an example. You can apply this in anything you write, as said before, improve your writing and get better results.

Every message we write needs to be received well.

And if you want more ideas to get solid results from your marketing, contact us and we'll see where we could help out.