How To Get People To Find Your Business In 2025
- Mahesh VR
- Nov 3
- 8 min read
Let’s talk about something that every business owner secretly worries about but never really says out loud:
“How do I actually get people to find me?”
I’m talking about the people who need what you sell and are willing to pay for it.
This question cuts across every industry. Doesn’t matter if you’re a coach, an agency, a plumber, a baker, or you sell AI-powered sock subscriptions or some beds connected to Amazon Web Servers
If people can’t FIND you, you don’t exist.
The harsh part now is that the internet’s crowded, and it’s filled with AI slop. Loud. Everyone’s shouting, posting, promoting.
And yet, it’s never been easier to reach people, if you know where to look and what to do.
So in this article, we’re going to break down four proven ways to get your business discovered:
Organic SEO
Organic Reels (self-recording)
Meta Ads (Facebook & Instagram)
Google Ads
Each one works. Each one has its own personality, its own strengths, weaknesses, and costs.
And by the end of this post, you’ll know exactly which mix makes sense for you.
P.S. If you want help figuring out which of these four channels will work best for your business,
We’ll look at your current setup, show you what’s missing, and map out a clear plan to make your business visible, profitable, and growing again.
1. Organic SEO - The Long Game That Always Pays Off
Let’s start with SEO.
Everyone’s heard of it. Few people actually understand it.
And even fewer people are patient enough to play the game properly.
Search Engine Optimization (SEO) is the art and science of making your website show up when people
Google things related to your business.
Simple, right?
When someone types something into Google, they’re already looking for a solution.
They’re halfway down the buying journey.
They have some problem and want someone to solve it. Maybe their back hurts, maybe their marketing sucks, maybe they got bills to pay but no cash, maybe they got a date coming up but don’t know what to wear.
And if you do SEO right, you can show up EXACTLY when they are looking for a solution.
That’s why SEO is so powerful.
When you show up in that moment of intent, you’re already ahead of 90% of your competitors.
Here’s how to make SEO actually work for you:
a) Know what people are searching for
Doing things like searching on Google, checking tools like SEMrush, Ahrefs, Ubersuggest help you with this.
Type in a keyword related to your industry,
let’s say you are a physiotherapist, and you type in “how to fix shoulder pain” and look at the dropdown suggestions that appear.
Those are REAL searches people type every day.
That’s your roadmap.
Write content around those topics.
Answer those questions better than everyone else in your target market .
By doing these you show up where your audience already is.
b) Write for humans, optimize for robots
Now when I say SEO, everyone thinks you need to write like a robot and stuff a thousand keywords.
Forget that. That’s dead.
Google’s algorithm is really, really, really smart now. It wants content that “answers” those keyword questions, and can straight away tell if your article will.
Here’s the way.
Write like you’re talking to a person.
Make sure your main keyword appears naturally in your title, first paragraph, and one subhead.
Add supporting keywords (variations) throughout.
Link to other helpful articles on your site.
Use real examples. Screenshots. Case studies.t.
c) Play the long game
SEO takes time.
But the beauty of it? Once it starts working, it builds an avalanche of leads.
Your website becomes a magnet.
People find you 24/7, even while you sleep.
And if you stick with it for 6–12 months, you’ll look back and realize:
“Damn, this thing is printing leads for free.”
2. Organic Reels - Free Method To Grow Your Social Media
Now, let’s talk about another thing like SEO: Organic Reels.
It’s simply SEO but on social media.
Why reels?
Because short-form video is the “wild west” of attention right now.
Instagram Reels, TikTok, YouTube Shorts, LinkedIn, they’re all competing to push your content out to as many eyeballs as possible.
And unlike what most other marketers would tell you, growing there isn’t difficult because the platforms WANT you to grow so you keep coming back again and again.
The best parts?
You don’t need a massive following.
You don’t even need to be “great on camera.”
You just need to show up, consistently with something worth saying in every reel.
a) What to talk about
Here’s the biggest misconception: you don’t need to be entertaining if you’re looking to grow revenue via social media posting.
You just need to be useful and relatable.
Here are a few examples.
If you’re a designer, record a quick 30-second tip on “how to make your landing page convert better.”
If you’re a consultant, talk about a common mistake your clients make — and how you fix it.
If you’re a local business, show behind-the-scenes of your process, your team, or your wins.
The goal is simple: build trust.
Because when people see your face, hear your voice, and understand your thinking… they start feeling like they know you.
That’s where the magic happens.
b) The power of consistency
One video won’t change your business.
Ten won’t either.
But fifty? A hundred? Five hunder?
That’s where the compounding kicks in. The algorithm starts recognizing you. People start saving, sharing, and remembering you.
You go from invisible → familiar → trusted.
And once you hit that trust stage, everything gets easier.
Sales. Referrals. Collaboration. Everything.
c) How to record without overthinking it
You don’t need fancy lights or an expensive mic.
Your phone is enough.
Here’s a simple setup:
Face a window for natural light. If you don’t have a good window setup, get one of those ring lights on a tripod.
Get a decent mic. A DJI / Hollylander Lark M2 is good enough.
Keep your phone at eye level.
Speak like you’re talking to one specific person.
When you start doing this, you will have to do a lot of takes, but that’s the best part.
You can simply
get it perfect by doing 5 takes for every paragraph and selecting what you like.
Now once you’ve finished shooting, get this app called Instagram Edits.
Cut out silence. Make the video flow well, add captions. Post it.
Your first 10 videos will suck.
Your next 20 will be better.
By the time you hit 50, you’ll be a natural and then you can go check out more advanced stuff on video editing / hire an editor.
And you’ll realize, people don’t care about “perfect.”
They care about authentic.
3. Meta Ads = SPEEEEED
If SEO and organic content are the slow burns, Meta Ads (Facebook & Instagram) are your fast lane.
This is how you go from “nobody knows who I am” to “I’ve got 50 new leads this week”, without waiting for algorithms to like you.
Here’s something to keep in mind.
If your message, offer, or audience targeting is off, you’ll burn money fast.
Let’s break down how to do it right.
a) Target the right people
Meta knows everything.
What people click, watch, like, comment on, it’s all tracked.
That’s why it’s one of the most powerful ad platforms in the world.
But to use it well, you’ve got to be precise.
Don’t just target “everyone.” That’s too broad.
You need to do some audience research and answer the right questions about your ideal clients. Now we already have an article about that. If you're planning to run any paid marketing, it's a MUST READ.
Required Reading | How To Find Details About Your Audience
Use those insights to target interests, behaviors, and lookalike audiences.
The tighter your audience, the cheaper your cost per lead.
b) The hook is everything
If your ad doesn’t grab attention in the first 3 seconds, you’re dead in the water.
Forget the corporate buzzword AI vomit fluff.
Talk like a human.
Examples that I do.
“Are you tired of running ads that don’t work?”
“If you own a gym, stop boosting posts. Do this instead.”
“Here’s the mistake every small business makes with Facebook ads.”
c) Give people a reason to click
Once you’ve got attention, your goal is simple: move them to action.
That could be downloading a guide, booking a call, or visiting your landing page.
Keep your copy short, conversational, and focused on outcomes, not features.
Examples from my side: Bad - “Our marketing agency offers customized social media solutions.” Good - “We help local businesses get more clients every week using simple Meta ads.”
See the difference?
d) Always test and measure
Ads are math.
It’s pretty simple - you test a bunch of stuff together, and you to find what works and scale it.
Start with small budgets. Test different headlines, visuals, and audiences.
Double down on what performs. Kill what doesn’t.
When you measure, you improve.
When you guess, you waste money.
That’s how professionals win.
If you want our full guide on the 4 steps to set up your Meta Ads account and get results fast,
4. Google Ads To Catch Buyers When They’re Ready
The concept around Google Ads is simple.
Just about catching people in the moment they’re ready to buy. Very similar to SEO,
But there are 2 key differences.
You pay so you beat the whole waiting period of 6-12 months.
You can reach high intent buyers from DAY 1.
Think about it.
If someone types “best wedding photographer near me,”
they’re not window-shopping. They’re looking for a solution right now.
That’s where Google Ads shine.
a) Go for high-intent keywords
As you set up your ad account, you’ll get access to Google Keyword Planner.
Make a list of 20–30 high-intent keywords.
By high intent I mean searches directly related to what your buyers are looking for. You want to avoid people just looking for info, tips, and students (unless they are your audience)
I can’t tell those from here, but if you can’t find them yourself,
and we’ll help you figure out this whole Google Ads thing without you wasting thousands on mistakes.
b) Make your ads sound relevant
One of the easiest ways to get your ad pushed up on Google is to be relevant.
Think about it.
Google wants your money, but they also want you to be relevant and THE BEST match for the guy searching.
So if you’re relevant, they push you up → You get more results → You put more money in ads → You get pushed even further up.
Here’s an example of good vs bad ad headings.
Example for keyword “Digital Marketing Agency Chennai”
Good : “Digital Marketing In Chennai | Book Free Consult.”
Bad : “Want to do digital marketing? Let Our Team Handle It.”
c) Send them to a focused landing page
This one is HUGE
If your ad leads to your homepage, you’re losing conversions.
Send people to a specific landing page designed for that exact offer, and make sure you set up the right conversion tracking tags.
Example: If your ad says “Get a Free Strategy Call,” the landing page should be all about that call,
what they’ll get, why it matters, and a simple form to book.
Make it frictionless.
d) Track everything
Just like Meta, Google gives you mountains of data, impressions, clicks, cost per lead.
Set up conversion tracking. Know your numbers.Because when you understand what each lead costs,
scaling becomes easy math.
The Real Secret Behind All Of This
None of these tactics matter if you don’t do them consistently.
That’s where 99% of people fall off.
They try SEO for a month.Post a few Reels.Run an ad or two.
Then they stop.
They think, “It’s not working.”
But here’s the truth:
It IS working.
You just stopped too early to see it.
Marketing is an investment and it compounds like money.
You keep showing up, testing, adjusting, and one day, it clicks.
And when it does, everything feels different.
People find you. They trust you. They buy from you faster, easier, more often.
That’s how businesses grow in 2025.
Not through luck. Not through “virality.”But through consistent, visible, strategic action.
If you want help figuring out which of these four channels will work best for your business,
We’ll look at your current setup, show you what’s missing, and map out a clear plan to make your business visible, profitable, and growing again.
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