Something’s Killing Your Marketing. Here's How To Avoid It & Improve Marketing Results
- Mahesh VR
- May 4
- 6 min read
You’re Trying To Sell To EVERYONE...And That’s Exactly Why the Good Clients Stay Away.
Let me paint the picture.
You book a call with someone...
You’ve got notes ready, you’re in the zone, probably got some hot coffee, or tea, or if you're like me, a can of White Monster..
You click “Join meeting...
And within the first 90 seconds, everything CRASHES.
You just found out that lead absolutely SUCKS and is a waste of time.
In this article, we'll show you how you can leads that beg you to close them.
P.S. - If you feel like your sales calls are crashing because of bad leads, and you want to fix it ASAP,
Contact us here so that we could reach out to you and help you fix it quickly
Bad Leads? Or Bad Marketing?
So, 90 seconds into your call,
they don’t really understand what you do.
They “just wanted to explore some options.”
They ask if you can send a proposal, “just in case we move forward.”
You smile. You nod. You play nice.
But deep down, you’re already checked out. Because this ain’t it the real thing you wanted.
That’s not a sales call. That’s a slow leak in your business if you don't know what you are doing
Or maybe this:
You post something sharp. A good piece. Gets some traction.
Then the DMs start rolling in.
And you spend an hour back-and-forth with who someone says "I love what you do, but can you work on commission?” or “We’re a startup, so budget’s tight, but if this goes well, there’s more work later.”
Translation = Wasted time. Again.
Now imagine this one:
You’re running paid ads. CPMs are good, clicks look clean…
But the people landing on your page are confused.
They don’t get what you’re offering. They scroll. Bounce. Ghost.
You look at the numbers and think, “This should be working…”
It SHOULD. But it isn’t.
Because marketing isn't about "getting eyes". It’s about getting the RIGHT eyes to look at your business.
The BEST ones, the ones with money, urgency, and a real problem, scroll past you, because your message didn’t stop them.
You were too busy casting a wide net and hoping for the best.
It all happens because of ONE mistake.
Not knowing your buyers enough...
Every Wrong Lead Costs You More Than You Think
Let’s break down what this “wrong client” problem actually costs you.
Let's say you jump on a 45-minute call that goes nowhere.
That’s not “just a call, that’s 45 minutes of your focus, your energy, your A-game… WASTED. THROWN OUT OF THE WINDO
Now multiply that by 3 this week. 12 a month.
That’s entire days burned on people who never thought of doing this
Now, what about your marketing? If you're a business owner, like me,
you'd spend hours writing posts, newsletters, emails, but they land flat because you’re not speaking your buyer’s language.
You’re writing essays for people who skim, misunderstand, or just plain don’t care.
That’s demoralizing.
And here’s where it really screws you:
You start holding back in your marketing and sales.
Pulling punches instead of speaking with power.
You dilute your message to avoid pushing people away.
You hesitate on your pricing, second-guess your value, and before you know it…
you're questioning the offer that once felt BULLETPROOF.
All because you were trying to please the wrong people, and their reactions have you second-guessing everything.
That’s the real damage.
The real damage is what the wrong leads do to YOU.
They drain your confidence, dilute your message, and force you to shrink just to win over people who were never a lead to begin with.
HOW TO WEAPONIZE YOUR MARKETING & IMPROVE IT.
Step 1: Look Back, Not Forward
Your best client profile isn’t in a business journal or in a $300 branding workshop.
It’s already sitting somewhere EXTREMELY CLOSE to you.
Your inbox.
Pull up the last 10 clients you worked with. Don’t overthink it.
Now study them. Really look. Ask:
Who paid the fastest - without asking for a discount?
Who followed your process without needing to be babysat?
Who actually got great results?
Who referred someone else because they believed in what you did?
These people trusted you. They respected your boundaries. They didn’t waste your time.
This is what a GREAT client looks like for you.
Which means you no longer have to be looking for some "idealized avatar" like what some gurus say.
You need to learn from real people who already paid you.
Write down what they had in common. You first start with these.
Industry,
Employee Size,
Annual Revenue
Geography
Their "mindset" about things that slow them down
How they make their buying decisions
How they found you
How they talk in real life, and how they talk TO YOU.
That list is your foundation to build something I call your "Ideal Client Profile".
Step 2: Identify Who You Never Want Again
Now think of the clients who made you question your career choices.
The ones who were constantly saying “thinking about it,” for your proposal....
who sent 12-paragraph emails at 11:43PM,
who asked for calls to “clarify one last thing” for 500 times.
These people didn’t just cost you money.
They cost you momentum. Energy. Focus.
Write out what made them a poor fit:
How did they act on sales calls?
How did they speak about money?
What kinds of questions did they ask that were red flags?
Did they resist your process or try to control it?
Don’t just remember the feeling. Document the behavior.
These are the traits you need to actively screen out.
Because until you know who you don’t want, you’ll keep leaving the door open for anyone. And “anyone” is the fastest way to burn out.
Step 3: Mirror Their Thoughts, Not Your Buzzwords
Your best clients aren’t reading Forbes and dreaming in marketing jargon.
They’re frustrated. They’re stuck. And they’re searching for someone who "gets it."
The "gets it" here is a powerful word...It's something I took out from Harvey Specter in Suits...
It's a switch you flip in their brains that makes them INSTANTLY trust you...like they SUDDENLY open up. I can't describe how it feels over text. Maybe over a call would work (If you want one - contact me here)
But I can tell you how to be the one who "gets it"
You need to use the EXACT words they use when they’re describing their pain, because that’s what cuts through.
i.e., - don’t say: “We offer comprehensive digital solutions.”
Instead something like "We help <ICP> solve <problem> without <annoying crap>
Go back to past messages, testimonials, sales calls.
Listen to the phrases your good clients actually said.
What were they REALLY trying to solve?
Use that in your marketing.
Make them feel like you’ve been in the room with them before they ever met you.
Because when your content reflects their inner dialogue, you win attention instantly.
Step 4: Cut To The Point
This is where most people screw up.
They stop at “describing” the ideal client, and never do anything with it.
You’re not building a character. You’re building a strong filter for your business that pushes bad leads away and brings DIAMONDS....
One little secret about marketing that people might not tell you right away is that not about being "liked by everyone".
It’s about making it crystal clear
Who your business is for, and who should ignore and keep scrolling.
A strong filter you saves your time, protects your energy, and calls in clients who already get it.
Everything you just wrote down, good and bad, should shape:
How you write your content
How your sales page is worded
What you say in your DMs or discovery calls
The questions you ask before someone can even book with you
Your job isn’t to get in front of more people.
It’s to get in front of the right people - the ones who are 10x more likely to buy, refer, or stay.
That might mean fewer leads… but way better ones, which can easily 2x your sales atleast.
This is your shortcut to:
More sales
Better quality leads
Less ghosting
Stronger positioning
So, get to work now, and if you want help doing all of this above, we can help you with it over a free call. Hit the button below
We’ll go deep into your marketing, sales, your past clients, and hand you a crystal-clear Ideal Client Profile that filters out the clowns and pulls in the buyers.
Click here to book the call, so that we can figure out a suitable time to talk.
P.S
If you liked this, you’ll love our free daily newsletter.
It’s DAILY breakdowns of what’s working now in marketing / sales, what’s broken, and how to improve your business so it starts printing results.
Comments